Sektionen

The German Brands Association

Artikelaktionen
  • The Federation
    Markenverband represents the interests of brand-oriented businesses in Germany, Founded in Berlin in 1903, the federation has just under 400 members, which in Germany account for a turnover of ...
  • Brand Management
    Brand management is defined as systematic development of a brand . The main aim is to distinguish your own products or service offers from the products ...
  • Trade Mark Law
    Development of trade mark law The term brand law summarises a series of signage rights which all have a similar effect but which have developed differently.  These rights ...
  • Brand and Product Piracy
    Protect intellectual property – combat brand and product piracy effectively Brands are synonymous with intellectual property and are an essential flywheel for the economy as drivers of ...
  • Competition Policy
    Brands and competition are interdependent.  Competition based on quality arises when targeted demand for the best is possible thanks to association with a brand. In a demand-oriented market ...
  • Competition Law /
    Unfair Businesspractices
    Competition law is of essential significance for the work of Markenverband, because fair and free competition is the foundation for the business success of its member companies.  Brand-oriented businesses ...
  • Environment and Sustainability
    Brands and environmental protection are closely entwined.  Brands enjoy the consumer’s confidence that the earth’s natural resources are being used responsibly.  Brand-oriented businesses know that they are a focus ...
  • Logistics and Packaging
    The fact that the German government adopted a goods transport and logistics master plan in July 2008 confirms the growing importance of logistics for Germany as a business location.  ...
  • Consumer Policy
    Brands bind the interests of consumers with the interests of producers.  This means that Markenverband is not the type of lobbying organisation that seeks to secure the greatest possible ...
  • Advertising and Media
    With a turnover of more than 30 billion euros, the advertising industry is a fundamental driver of the German economy.  It generates growth and underpins jobs.  Advertising is important ...
  • Corporate Social Responsibility
    Corporate social responsibility (CSR) has been a much discussed theme in the public arena in recent years.  Accepting responsibility vis-à-vis people, nature and community is a demand addressed to ...
  • Economic Policy
    The branded goods and services industry represents a significant share of annual value creation in Germany.  Their products have proverbial quality status.  They live on innovative strength, very highly ...
  • Europe / International Affairs
    The European Commission, European Parliament and the Council increasingly set a regulatory framework that is highly relevant for developing and protecting brands. For good reasons, the Markenverband / German ...
Artikelaktionen